Sitowise’s management believes that the following factors are its key strengths and represent competitive advantages.
Measured by net sales, Sitowise is a leading Finnish technical consulting company operating in the Nordic technical consulting market. Sitowise’s main emphasis is on the estimated EUR 1.5–1.7 billion Finnish market, which is estimated to grow at an annual rate of 4–5 percent from 2022 to 2025.  According to the view of Sitowise’s management, Sitowise is well-positioned, due to its broad competence base, to take advantage of the key megatrends driving the technical consulting market – urbanization, renovation backlog, increasing complexity, digitalization and sustainability.
Sitowise can take advantage of the key megatrends like urbanization, renovation backlog and digitalization.
Sitowise can offer its customers comprehensive and multi-disciplinary solutions by combining smart digital solutions with in-depth knowledge of infrastructure and buildings. The company can execute large projects as the sole technical consulting provider, which eliminates the need to hire multiple technical consultants, providing a more convenient customer experience.
Sitowise’s scalable business model enables the efficiency of its operations. This is demonstrated by EBIT margin of 11.4 percent, EBITA margin of 12.2 percent and adjusted EBITA margin of 12.9 percent for the financial year ended 31 December 2020. The lean organization structure and local client presence ensure an efficient decision-making. The decentralized business model with nationwide offices, supported by centralized group services, and two competence centers in Tallinn and Riga serving the Finnish and Swedish buildings consulting enable a lower cost base and a flexible allocation of resources. Sitowise has a highly competitive utilization rate of 77.3 percent.  The proprietary digital collaboration platform Voima streamlines workflow management and collaboration in Finland and supports the high-quality of work.
The decentralized business model enables a lower cost base and a flexible allocation of resources.
Sitowise has an extensive impact on sustainability through its projects. Sitowise guides its customers to make sustainable decisions and more sustainable choices. In building projects, for example, Sitowise can seek to minimize carbon footprint through optimization of materials selection and structure and systems solutions. In the design phase Sitowise can utilize its knowledge to design energy-efficient buildings which will have a long-lasting impact on emissions. In infrastructure projects, Sitowise can advance sustainability by improving and designing low-emission transport and providing environmental consulting concerning e.g. circular economy. In Digital Solutions, route optimization and planning can lead to decreased fuel consumption.
Sitowise’s customer portfolio consists of both public and private sector customers. Almost half of the net sales come from municipalities and state agencies. The key state agency customer is the Finnish Transport Infrastructure agency, which is responsible for the construction and maintenance of Finland’s road, rail and waterway systems, with an annual budget of EUR 2.1 billion.  These public sector customers have historically ensured stable net sales with predictable margins. The other half of the net sales come from private sector customers, and within it the two main customer segments are construction companies and housing cooperatives.
Sitowise’s success is based on attracting, motivating and retaining the best talent in the field. The ability to offer employees interesting career and professional development opportunities is an important competitive advantage in recruiting and retaining top experts. The cornerstones of Sitowise’s entrepreneurial culture include honesty, openness, teamwork and well-being. To support this culture, Sitowise aims to commit its employees, and currently has broad employee ownership with over 200 employee owners.
Sitowise’s net sales growth has been historically strong, which reflects Sitowise’s strong track-record of acquisitions and organic growth. The compounded annual growth rate of Sitowise’s net sales was 12.9 percent between 2018 and 2020. Simultaneously, Sitowise has been able to sustain its high profitability of adjusted EBITA margin of 10–13 percent between 2018 and 2020 and in the same period its EBIT margin was 7–11 percent. Sitowise’s net sales, EBIT, and adjusted EBITA margin development as well as low capex has resulted in a strong operating cash flow, which is illustrated by strong cash conversion of over 80 percent between 2018 and 2020. A strong cash conversion creates good prerequisites for continued strong growth, acquisitions and/or distribution of dividends.
The Nordic technical consulting market is highly fragmented with more than 11,000 suppliers in Finland and Sweden alone.  Consequently, conditions are favorable for market consolidation. Sitowise has acquired more than 50 companies over the last ten years  and has thus significant experience in acquiring and integrating new companies into its organization. Sitowise has also demonstrated its ability to expand geographically through acquisitions in Sweden. The proven and well-perceived processes enable Sitowise to target growth through acquisitions also in the future.