Sitowise Group Plc Stock Exchange Release 4.5.2023 11.00 am EEST

Anna Wäck to lead Sitowise’s Digital Solutions business area

Anna Wäck has been appointed as Business Area Director for Digital Solutions (EVP) and member of the Group Management Team as of May 5, 2023.

Wäck has broad experience of developing new business and leading strategic growth projects and sales from KONE, Siili Solution and Capgemini Consulting. She joins Sitowise from the position of Head of Global Offering, Pricing and Sales Development in KONE's global maintenance business. Wäck holds Master of Science in Economics & Business Administration (management accounting) from Aalto University School of Business.

­­­­­Anna Wäck will bring Sitowise a forward-looking business development thinking with an analytical, client focused and solution-oriented mindset. In our new strategy, digital solutions are at the core of Sitowise's growth. Anna's experience in growing digital services and accelerating sales will bring us the kind of expertise that is required when we take the next step in our digital business, says Heikki Haasmaa, CEO of Sitowise.

Sitowise published a new strategy in February 2023. The company's vision Redefining Smartness in Cities points to the need to develop future living environments to respond to major global changes, such as climate and biodiversity challenges. Finding the solutions needed requires innovations created in cooperation with clients, a sustainable mindset and ability to focus on the essential. The new strategy focuses on growing digital solutions, developing new smart services, and building a culture of innovation. In all these strategic goals, digital business plays a key role.

I am excited to be able to take Sitowise's digital business to the next level together with strong experts and clients. I am a firm believer in diverse teams. I believe that I have a lot to contribute especially to the development of professional services and digital solutions, and also to boosting sales internationally. Sitowise's new strategy is very inspiring. There are huge growth opportunities in the digital business – this is a potential that I am excited to accelerate, says Anna Wäck.

CV – Anna Wäck

Year of birth 1988
Master of Science in Economics & Business Administration
Finnish citizen

Primary career

07/2020 – KONE, Head of Global Offering, Pricing and Sales development, Global maintenance business
12/2018 – 06/2020 KONE Hissit Oy, Sales Director, Service Business
11/2017 – 12/2018 KONE Hissit Oy, Sales Director, Maintenance Business
9/2016 – 11/2017 KONE Corporation, Senior Business Analyst, Strategy development

3/2015 – 9/2016 Business Design lead, Siili Solutions
5/2012 – 3/2015
Capgemini Consulting, Analyst, Management consultant, Senior management consultant

For more information, please contact

Heikki Haasmaa, CEO, puh. +358 50 304 7765
Sitowisen mediadesk,, +358 44 427 9434