Sustainable mobility brand
We developed a sustainable mobility brand for Kirkkonummi municipality. Kirkkonummi develops means of sustainable mobility within the community.
Kirkkonummi Municipality develops means of sustainable mobility within the community and encourages people to try alternative ways to get around. In order to be recognizable and support a uniform message, a purpose-built sustainable mobility brand was developed together with the client.
The brand core was defined jointly with the client to form the conceptual brand basis for building a visual identity. The brand needs to address current and potential Kirkkonummi residents alike, which placed emphasis in safety, easiness, freshness and healthy colours. Three alternative visual concepts were developed.